How to choose an affiliate product to promote?

How to choose an affiliate product to promote?

One of the most asked questions I heard that, “How do I choose products to sell as an affiliate?” or “How to choose an affiliate product to promote?” Well, there’s a complete process to find the perfect affiliate product, and if you follow it step by step, you will end up selling much more than if you just copy and paste an Amazon affiliate code on your website hoping that you are going to generate sales.

In this article, I am going to break down how to find the perfect affiliate product to sell to your audience that they will love.

Try to understand your audience

First, if you don’t know what your audience’s main problems are, what their needs, what their wants are, you need to start by surveying them and talking to them. Ask them questions like, “What is the biggest challenge that you are facing? “What are your most desired questions that you want to be answered? “What is not out there, what product, service, or tool, would you like someone to create?” “What level of expertise do you have? “Are you a beginner, intermediate, expert? “What is your preferred method of learning? “Is it reading, listening, watching, practicing? “Do you pay for any subscriptions that can help you in your life, in your basketball journey, in your musician lessons?” I don’t know, whatever category you’re in, but hopefully you get the point. You can modify all of these questions for your audience.

You can always install live chat tools or use tools like Qualaroo or SurveyMonkey to figure this out, or you could just ask open-ended questions. By figuring out what your audience needs, what their problems are, if they have paid for other products or services, it will tell you what you can sell to them, and what you should not waste your time with.

For example, if you are selling musician-related products, or your blog or your website is about music, and you find out that everyone is an expert, and you decide to sell beginner-related products, you are not going to get many conversions. But if you find out that everyone is a beginner, and you sell beginner-related products, and then intermediate as people go up, and then expert products as they go up, even more, you will do much better. That’s why it’s really important to figure out what your audience is all about, the issues and pain points they have. That way you know what to sell them from an affiliate standpoint, to generate the most income.

Brainstorm and find solutions of your audience’s problems

Second, you want to brainstorm all kinds of solutions, the products, the services, that can help your audience out. Create a blank document, write down any ideas that cross your mind, whether it is something that you have already seen, or no one’s invented yet. There’s no limitation, you can do whatever you want. You can even browse other affiliate sites to see what’s out there, and this will give you ideas as well.

Look for top rated products and sellers

Third, look for products that fall into any of these categories, and are top sellers in their categories. For example, if you go on Amazon, they clearly show you what are top sellers in a category. You can install Affilitizer’s Chrome extension. It will tell you if there are any affiliate programs for products or services that you come across on the Web. It will even give you a direct link to affiliate programs so you can sign up. Even when you’re browsing content, it will let you know if you are looking at a piece of information related to an affiliate program out there.


Now if you want to sell retail, search for products in any of the following programs. Amazon Associates, eBay Partner Network, Walmart Affiliate program. If you are open to selling other kinds of products, like educational-based, or even software, check out ClickBank, JVZoo, OfferVault, Warrior Plus, FlexOffers, ShareASale, Commission Junction, Avangate, MaxBounty, and PeerFly. And if you want to focus on educational products, check out Udemy, Treehouse, Coursera, QuickStart, and 360training. Those sites should give you an idea of what could work, and what won’t work for you and your audience.

Criteria you must follow

The fourth thing you need to consider is whatever products or service you consider selling as an affiliate, here are the criteria that they need to meet.

So let’s go over the criteria. It needs to be directly connected to the content that you write about. So if you are writing about music stuff, your offers, your products, services, need to be about music. If you start offering something else, not only will you not make any money, but people are going to be pissed-off at you. It also needs to help people out. This is a huge criteria for me. If something doesn’t help out your audience, then why would you sell it to them. Yes, in the short run, you may make some money, but in the long run, you are going to burn your reader base, you are going to lose your trust, and you won’t do well in the long run. Warren Buffet always has this philosophy: If you have a choice between something that can make you money in the short run or something that going to burn your brand, take the option of not making the money, and protect your brand. Why? Because it creates longevity. “


All right, is this going to help them out in an educational way? “Is this going to solve a nagging problem “that they’re facing in life? “Is this something that removes friction “from something that they experience on a daily basis? “Is this something that speeds up a process “in your audience’s life? “Is this something that makes things easier, “cheaper, more effective, or even more elegant, right? “Is it something that raises your status “among your peers, your family, your friends?” If it meets a lot of those criteria, if it’s something that you would use yourself, if it’s something that you would easily recommend to your friend, then you have something that’s worth promoting.

Affiliate links and ads must play role in your content

The fifth thing that you need to do is don’t just put links and ads all over your website to these products and services. They need to play an active role in your content. You have got to blend them in contextually. That way, as people are reading, they are getting an education, they can also buy. You need to teach people how they can accomplish their goals using these products and services. You need to put out tutorials, in-depth reviews, product comparisons. By doing those things, you are much more likely to get sales. And when you are doing a product comparison, you can also sign up as an affiliate to the other product that you are promoting. Yes, it may not perform as well as the main product that you are focusing on, but, if someone decides to sign up for that other product that you don’t think is that great, at least you are going to get an affiliate commission from it. And clearly mention these products and services within your content when there are other related topics. And of course, make sure you include a call to action. If you don’t have a call to action when you are promoting affiliate offers, you are not going to do well.

Query Solved: How to choose an affiliate product to promote?

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Awais Nazar

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